Naked Without My Data
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  Pip Coburn   Pip Coburn
Coburn Ventures


Thursday, March 20, 2008
11:10 AM - 12:30 PM


We all know there's far more data available to us than ever before. We’re increasingly expected to have it at our fingertips, to use it, to exploit it. And there's a continual urge to “get more data”, to the point where it’s invading our lives. We feel naked without our data, and yet we have an awkwardness with what to do with it all. Society is in an infant stage in its relationship with data and the impact of data usage is far greater and wider than we currently understand.

The issues of data acquisition, presentation, regulation, quality, measurement, analysis, search, mobility, video, mining, protection…etc…are all undergoing massive change. So what? In short, it’s a monumental threat and opportunity for business - great companies will find it the breeding ground for competitive advantage while others will be lost forever. There will be side effects, good and bad. Pip Coburn, author of “The Change Function”, lays out the opportunities in this accelerating societal and business shift.

Pip Coburn is Founder of Coburn Ventures, an organization that puts its knowledge about "change" to work in the realm of technology, telecom, and media investing. The firm provides advisory services and also launched a hedge fund in May 2006. Prior to founding Coburn Ventures, Pip Coburn was a Managing Director and the global technology strategist in the technology group of UBS Investment Research. At UBS, he was responsible for integrating the research efforts of 120 technology and telecom analysts worldwide. He has been featured in Fast Company, Barron's, Fortune, Smart Money and MIT's Technology Review. For three years Pip wrote as a guest columnist for the Red Herring. Pip studies change for a living. In addition to writing over 300 weekly reports about technology investing, in 2004 and 2005 he released two long-term think-pieces, The Nutcracker Suite and Sour and The Hitchhiker's Guide to the Changing Galaxy. Pip is the author of "The Change Function: Why Some Technologies Take Off and Others Crash and Burn", published through the Penguin Portfolio Group. The book address why some technologies are adopted and why most are not. The May 2006 edition of Fast Company features the change framework thinking of The Change Function. A leading member of a group of like minded change thinkers, Pip writes a weekly blog for Tony Perkins's AlwaysOn Network - click on to see some of his work there. In that same vein, along with change-thinker Jerry Michalski, Pip co-hosts the weekly open-by-invitation Yi-Tan conference call that is dedicated to identifying and understanding change and technology. Pip is also an advisor to Taking IT Global a global on-line community for youths, and a member of TTI Vanguard's think-tank. Pip earned an M.B.A. from the Wharton School at the University of Pennsylvania where he founded the Wharton Fellows Fund; and an A.B. from Brown University.

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